Our collections.
Our Picks.
Why.
Why does this brand even exists?
Hello there, my name is Jonas Holmqvist, and I am a video producer with a spiritual and holistic approach to life. I am also the creator and designer for this brand.
To make a long story short I got fatigue syndrome some years ago that forced me to change a lot in my life. And once I did, slowly one step at a time I started to recover.
For me, a good mental health and a life filled with momentum requires a positive self-image, self trust, a realization about that we are all connected and being open for love in different shapes in our lifes.
To get there I believe we really need to start telling a positive story about ourself and refuse to believe the story from the haters. We need to accept and love ourselves and decide what truly is important for us. It takes work, responsibility, patience, bravery, empathy, self reflection and positivity. We can all get there. We will all get there. And it starts now.
- Love Yourself.
Trust your intuition. Act on it. Work hard. Listen. Pivot. Elevate others.
While you are loving yourself.