About Us

Why does this brand even exists?

Hello there, my name is Jonas Holmqvist and I am a Filmmaker from Sweden with a spiritual and holistic approach to a lot here in life. I am also the creator and designer for this brand. But why?

Well let us go straight to the core. The year 2018 I got fatigue syndrome, I really did not know if my brain would ever function normally again.

But slowly, I did recover, from the darkest time in my life. Two of many keys was to stop listening to voices close to me, including my own, about myself. Who I was and who I could or could not become. So instead I stopped asking for permission, followed my intuition and changed my own narative, because it is beyond that narative, I am thriving. The other key was to start loving myself so I could properly take care of myself. I found out that the ability of loving myself is a true superpower that puts me in a better position to feel healthier, more positive, happier and to succeed in life. And exactly THAT is what I want for everybody.

So I created Thrive Beyond, a unisex quality brand with fresh clothes with a street vibe and unique prints for you and your surroundings self-love, self-image, self-growth and basically overall your mental health. And by putting that positive energy out there with all these prints, that is how we together change the world for the better, one shirt at a time.

- Love Yourself. Jonas Holmqvist.